Last 2 years my friends had told me, if you have used furniture, 2nd hand vehicle or even magnet fridge for sale, they advise me to advertise in mudah.my. Within a day your products were sold. 1st time I heard, feel one day I would like to try. One day my husband would like to sell his fishing equipment. I inform him that lets we try through mudah.my. Then, within one hour we receive a few calls from customers. My husband manages to sell with reasonable price. It’s unbelievable online. Not even fasters but exchange for money. It’s thru MUDAH.
However, www.mudah.my is not e-commerce. It is an online platform, purely a place for advertisements, by professional advertisers or the man on the street. Mudah.my connect buyers and sellers and most of the actual transaction happen on mudah.my site. People don’t use credit card online. It is good for security and data protection.
Compare e-commerce case, management is in doing pre-ad reviews before they are posted online. There are a million ads on the site. If mudah.my didn’t refuse some, fraud rate will arise. Overall mudah.my have successful build dominance online ‘pasar malam’ and trust their user and change to focus on monetizing the business. I believe that mudah.my gained to further develop the mudah.my brand to attract more advertising dollars.
Mudah.my uses the level of higher trust in market. The best done, when buyer have a look at the item and negotiating happen at mudah. This is what happens in mudah.my. This will make good relationship where buyers and sellers can meet. Obviously, those looking for good bargains end up looking at times outside their region. Mudah.my become more MUDAH.
The Article: Mudah.my–online ‘pasar malam’
(THEEDGE MALAYSIA l June 28, 2010, page 4)
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